Views: 210 Author: Site Editor Publish Time: 2019-11-22 Origin: Site
Three Characteristics of Cosmetic Packaging Design
Products have certain differences, cosmetics are most obvious of them. In addition to the differences in the nature of the products themselves, cosmetics also have different grades. In order to distinguish the grade of cosmetics, people often use different packaging materials and methods to reflect. With the intensification of competition in the cosmetics market and the development trend of the packaging design industry, people have different requirements for the packaging food grade materials, packaging containers and design requirements of cosmetic packaging. Today, we summarize the three main features of cosmetic packaging design.
Due to the intensified competition in the cosmetics market, the investment of various manufacturers in cosmetic packaging is also growing up. For the medium and low-end cosmetics, in order to meet different requirements, the capacity of packaging containers is diversified to facilitate consumers' choice. For high-end products, small capacity is used for packaging to meet the needs of low-income people, especially for young girls consumer psychology caused by curiosity. So, through different packaging containers can meet different levels of consumption.
The serialized packaging design refers to the same category of commodity packaging design based on the uniform trademark pattern and text font, with different color tone, water pattern or different shape structures. The requirements are the same in essentials while differing in minor points. In the practical application of cosmetic packaging, there are generally two situations:
First, cosmetics of the same brand and different functions are packaged in series to facilitate the purchase of consumers. While at the same time making the overall price lower than the total price of the individual purchase. For example, a series of cosmetics of a brand maintains the overall design style, and then uses a larger container to package. Then package various cosmetics as a sales unit for overall sales.
The second is a series of cosmetics with the same brand, the same main function, but different auxiliary functions, or a series of cosmetics with the same brand, the same function, but different formulas, in a series design of the packaging. For example, a brand of various moisturizers, the main function is skin care, but the auxiliary functions are different. Additionally, such as a brand of various cleansing milk, its function is cleansing, but the manufacturing formula is different. For these series of cosmetics, when making a packaging design, it should meet the characteristics of serialized packaging design, which not only achieves the role of series packaging, but also is conducive to consumers' choices.
Due to the inherent disadvantages of glass bottles (such as heavy, brittle, and so on), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, they will often packaged in plastic or composite containers. But for high-grade cosmetics, or the cosmetics which are easy volatile, such as perfumes, are still generally packaged in glass bottles.
The packaging of cosmetics must correctly convey the characteristics of cosmetics required by different individual consumer requestions. Besides, it should express the aesthetic taste of different groups of people in order to successfully realize the sales of cosmetics.